It takes “PBIS” for a Branson show to be successful
BRANSON, Mo., July 22, 2012 — It’s no secret, this year has been a really tough year for many shows. Why? Simply put, “There’s not enough ‘PBIS’ (Paid Butts In Seats.) This might seem trite but it is PBIS, the “gross” revenue generated by each “butt” in a seat, that provides theatres and show owners with the major revenue source to pay performers, staff, taxes, operate theatres, costuming, sets, marketing, a myriad of other costs and hopefully, make a “net” profit.
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It takes “PBIS” for a Branson show to be successfulRead More »
It takes “PBIS” for a Branson show to be successful Read More »