“Seagull, your Apr. 21 column entitled ‘Branson marketing genius or ineptitude?‘ seems to suggest that ‘favoritism’ should be shown to Branson’s regular shows in the marketing of Branson. Do you believe that?” “If by ‘favoritism’ you mean giving preferred marketing opportunity and name recognition in an ad or other marketing to a show that is performing day in and day out in Branson all season long, as opposed to others who pop in to pick the ‘low hanging fruit,’ that is absolutely correct!” (more…)
In these tough times, when many of the shows and attractions in Branson performing day in and day out all season long could benefit from effective marketing, why spend Branson’s limited marketing resources advertising something that is either not in existence, not true or will not be in operation during the specific period being advertised? The April 7 edition of a Springfield News Leader contained a Tab Section published by the State of Missouri entitled “Missouri – enjoy the show VACATION GUIDE Spring Summer 2013 (Tab.)” (more…)
One of the questions commonly asked of the Ole Seagull is, “Will the Branson Airport (Airport) make it?” The gist of his answer is, “I don’t know, but, I hope it does if there is no additional local governmental financing or “bail out” involved.”
But Seagull, “Doesn’t the announcement of Southwest Airlines (LUV) service to Branson reduce the likelihood that additional governmental financing or a “bail out” would be sought by the “Airport?” “Could be, but two things are fact, doo-doo is doo-doo and the LUV service into Branson Airport was formerly confirmed and announced with great fanfare at a Branson Landing Pep Rally in August of 2012. (more…)
A recent news article reported that the Branson/Lakes Area Chamber of Commerce and CVB did a study on what brings people to Branson and reported the results to the City of Branson’s Board of Aldermen (Board) at a recent meeting. The study’s conclusion, that “Branson’s Shows” is the Number 1 reason people come to Branson, should surprise no one, particularly readers of the column.
BRANSON, Mo., July 22, 2012 — It’s no secret, this year has been a really tough year for many shows. Why? Simply put, “There’s not enough ‘PBIS’ (Paid Butts In Seats.) This might seem trite but it is PBIS, the “gross” revenue generated by each “butt” in a seat, that provides theatres and show owners with the major revenue source to pay performers, staff, taxes, operate theatres, costuming, sets, marketing, a myriad of other costs and hopefully, make a “net” profit.
Branson, Mo., August 5, 2012 – “They” are the City of Branson, Taney County, Branson Landing Transportation Development District, Branson/Lakes Area Tourism Community Enhancement District, Taney County Ambulance District, all of whom have made the intentional decision not to join the State of Missouri in providing (more…)
Is it possible that those in power in Branson have watched the movie “Field of Dreams” one time too many? Have they forgotten the concept of “Dance with the one who brought you?” Do they really believe that marketing funds spent trying to develop yet another demographic to allegedly bring more people to Branson will bring more people to Branson than spending that same amount of money in “efficiently” promoting the shows and attractions that are the lynchpin of Branson’s success? In an Ole Seagull’s opinion, “It appears so.”
To Christians, Christmas is both a commemoration and celebration of the fact that “God so loved the world that He gave His only begotten Son so that whoever believes in Him should not perish but have eternal life.” If however, that first Christmas was all there was, there would be little reason for anyone to believe in Jesus and the promise of eternal life would be lost to all. But that’s not all there was. (more…)
Somehow it just seems so fitting that the start of Branson’s 100th year and Centennial Celebration coincides with Palm Sunday and the spirit of what it represents. During its first year in existence the city of Branson had a fire with the potential to wipe it out and during the last year of its first century it experienced a tornado with the potential to wipe it out. Yet, as we celebrate the 100th birthday of the city we love and that many of us call home, Branson’s light burns brightly as a beacon of unique family entertainment for millions of visitors annually, natural beauty, fun, patriotism, and a place where the spirit of the One who rode a donkey into Jerusalem those thousands of years ago is honored.
Halleluiah and Happy Birthday Branson, Happy Birthday!
It seemed surreal, almost as if the Ole Seagull wasn’t actually in the crowded room in Branson filled with some of Branson’s biggest power brokers and a sprinkling of others. Although, it was as if they didn’t even notice him, he was surprised he was there because lowly Seagulls are not normally invited to the meetings where the “Condors roost” unless they want something from them. (more…)
The short and quick of it is, “That’s the indication.” Normally one establishes a precedent that starts them on a gradual slide down the “slippery slope.” A discussion at the November 22 meeting of the Branson Board of Aldermen about that precedent happening using City Tourism Tax marketing funds to pay off airport bond indebtedness under an agreement with the Branson Airport didn’t stop there however. The statements of two aldermen, Mike Booth and Rick Todd, made during the meeting indicate, at least to an Ole (more…)
Is it time for Branson to change the name of “Ozark Mountain Christmas” to “Ozark Mountain Holiday?”
With as little effort as Branson’s leadership, including elected, appointed, businesses and organizations within the community are putting into promoting America’s traditional Christmas is it inappropriate to suggest that it would be more honest and less deceitful to change the name of “Ozark Mountain Christmas” to “Ozark Mountain Holiday?” Were it not for most of Branson’s shows; Silver Dollar City; the Adoration Parade, which was a Branson tradition well before Ozark Mountain Christmas came into being and a few of its other attractions and businesses actual promoting and celebrating “Christmas,” Ozark Mountain Christmas would be nothing, but the same generic politically correct “Holiday” people can get anywhere else. (more…)
At the outset the Ole Seagull would thank all who wished him well in his retirement. In fact, he is as retired as he will ever be in this world. Thanks to a combination of his own personal failings and circumstances beyond his control, more than likely that retirement will, until he can physically and mentally do so no longer, always involve an active work component. In that regard, he is truly blessed because he is not only able to work, but has the wonderful opportunity of telling Branson’s story and giving people information that will, hopefully, encourage them to factor Branson into their travel decisions and help them plan for and have a great experience when they come to Branson.
His column, on the other hand, has never been a factor in the fiscal aspects of his retirement plan. To him, although he’s sure there are others who see it differently, it has always been a labor of “love” and community service designed to do one thing, give people an opinion that, whether they agreed with it or not, would at least encourage them to think about the column’s topic and what if any further research, action, or involvement on their part was appropriate. (more…)
Why don’t the businesses and citizens of Kimberling City and it environs ante up for their own marketing?
When a resident of Branson goes into the Wal-Mart Super Center in Branson Hills they are paying a one percent retail sales tax to be used for marketing. Considering just the retail marketing tax, that’s $1010.00 for $1,000 in taxable purchases. When a resident of Kimberling City or Branson West goes into the Wal-Mart Super Center in Branson West and buys the same $1,000 in purchases their total is only $1000.00 dollars because they have no marketing tax.
What would cost Branson the most tourists, the closeing of its live shows or its RecPlex, city funded outdoor sports venues and Branson Landing?
Seagull, “In your opinion, what would have the most impact on the total number of visitors coming to Branson in the future, the closing of all its live theatres or a combination of the closing of its RecPlex, city funded outdoor sports venues and Branson Landing?” “That’s easy, the closing of Branson’s live theatres.” (more…)
On July 13, in a thread in the Ole Seagull’s Forum at www. 1Branson.com Forums (www.1branson.com/forum/) poster BMOMAN said, “Recently there was an article in the NewsLeader that said Branson’s sales tax was down 20% for April and May. I spoke with members of the city and chamber commerce about that alarming number and found out a couple of unusual things. Restaurants and hotels were actually up. The state park had there [their] highest grossing 4th of July EVER!! but when asked how come the number was done [down] they regrettably said it was the theatres that were bringing those numbers down. Whats your thoughts?”
An Ole Seagull’s thought is, “That’s not only nuts, it’s stupid and inaccurate.” Given that scenario, how could shows alone possibly reduce Branson’s overall “sales tax” revenues by anywhere near 20%? However, in the opinion of an Ole Seagull, that’s not surprising coming from BMOMAN and those of his ilk who, to an Ole Seagull, seem hell bent on depreciating the economic value and relevance of Branson’s live shows to Branson, currently and in the future. (more…)
When the initial announcement about the plans for the proposed NASCAR Racetrack south of Hollister and Branson was made it reminded the Ole Seagull of Abraham Lincoln’s statement when he said, “You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time.” Not knowing much about NASCAR, but having a curiosity as to why it would even consider coming to Branson I talked with friends who are real NASCAR fans.
What a difference a couple of months makes. Most of the questions an Ole Seagull gets about Lake Taneycomo these days is about how low it is and why is it that way. Less than a couple of months ago it was about how high the water in Lake Taneycomo was getting and why they weren’t getting the water out of Table Rock Lake quicker.
An Ole Seagull would answer that question by saying, “The same thing that helped bring Andy, Mickey, Jim et al. to Branson originally. Individually, each of them is an irreplaceable entertainment treasure, but from a Branson shows perspective they are simply a part of the total diverse and exciting entertainment experience that Branson provides every day. The day before they retire as well as the day after they retire, Branson entertainers will be doing the same thing they were doing that attracted the millions of people to Branson that played a role in attracting Andy, Mickey, Jim et al to Branson in the first place, providing a great entertainment experience for each guest they entertain.”
Plan fiddles “The Plood” while local officials and community leaders dance to the tune, tick tock, tick tock…
In terms of the ticking time bomb that hangs over the Branson area, not only in terms of those who will be directly impacted by any more “high water,” but by those businesses that are effected adversely, even by the perception of Branson being flooded, let’s hope that three years from now, the words written by the Ole Seagull in 2008 won’t still apply. In 2008 he wrote: (more…)